PhantomTech Labs
A Brand for Technology That Reflects What’s Missing.
Technology & wellness · Brand identity, Logo system, Website
PhantomTech Labs builds technology for people it usually leaves out. Its first product, PhantomVR, brings mirror therapy into virtual reality for the amputee community. The brand, the logo and the whole website were designed and built in-house, start to finish.
PhantomTech Labs began with a person, not a product. The company is made by someone with lived experience, and it is built around one belief: technology should start with the people it usually leaves out. The tagline, “Technology that reflects what’s missing,” says it plainly and points straight at mirror therapy, the idea behind PhantomVR.
Brand identity
The logo is a circle split down the middle: one half solid, one half dotted. It is a mirror and an absence in a single mark. Everything around it stays quiet and calm, with deep night blues, soft sage green and warm sand, so a brand about healing never feels clinical or cold. Headlines are big and plain, details are set in a mono face, and one glowing hologram does the talking in the hero.
The website
The website explains a new kind of product to people who have never heard of it. It walks through what PhantomVR is, how it works in four steps, and what is coming next, in plain language and without medical claims. It is fast, readable on a phone, and built to start real conversations with clinics, supporters and the amputee community. See it live at phantomtechlabs.com.
