Nine Point
A Hunting Brand With One Clean Shot at Standing Out.
Hunting channel · Brand identity, Logo system, Website
Nine Point is a concept for a hunting influencer who films real hunts and wants a brand to match: a bold nine-shaped mark, a quiet charcoal-and-bone palette pulled from a November field, and a website that sends viewers to the latest episode.
Nine Point takes its name from the nine-point buck every hunter hopes to see. The mark turns that idea into a single shape: a heavy 9 with a thin vertical wordmark standing beside it, like a tall tine. It is easy to read at a glance, on a hat or a thumbnail, and it looks like nobody else in the woods.
Brand identity
The palette is Buck Charcoal, Field Bone and a Broomgrass amber pulled straight from the tall grass in the hero photo. Charcoal and bone carry the logo, and the amber is saved for buttons, headlines and trim so it always points to something. The same mark appears on caps, tumblers, channel art and video thumbnails, so a viewer knows the channel before they read the name.
The website
The website exists to get people watching. The first screen shows the buck, says what the channel is and puts one button on the latest episode. Gear and the crew sit one click away, and everything reads clean on a phone, which is where most fans will find it.
