Lone Star Landscaping
Making a Lawn Crew Look Like the Pros They Are.
Landscaping · Brand identity, Logo system, Website
Lone Star Landscaping had great crews and a name nobody could find online. This is a concept for a DFW lawn and landscape company: a mower mark with a Texas star, a bold green-and-black system that works on trucks, shirts and yard signs, and a website built to book more lawns.
Lone Star Landscaping came from a simple observation: the best lawn crews in Fort Worth were hard to tell apart online. The name leans on the state it works in, and the mower carries a single Texas star in its body, so the mark feels local and a little proud without saying a word.
Brand identity
The mark pairs a green mower with heavy black lettering, so it stays readable on a truck door, a work shirt, a cap or a yard sign. A sun-gold accent adds warmth, and the clean lines keep everything easy to reproduce, whether it is embroidered, printed or painted. Every piece uses the same mark, spacing and plain voice, so the company looks established at every size.
The website
The website exists to book lawns. The first screen shows real crews at work, a clear promise and a short quote form, so a homeowner can ask for a visit in seconds. It loads fast, reads clean on a phone, and sends each request straight to the owner.
